BLOGS! You’ve heard all about them. Every small business should consider a blog the central hub of their social media strategy. A blog is the cornerstone of an active online and social media presence for any business.
An effective blog should only be an area of your website where you publish fresh content regularly, which could easily be called your News section. We suggest focusing your energy on the quality of your content rather than the quantity of visitors.
Plus, search engines LOVE blogs! It helps with your rankings.
A recent HubSpot study shows that companies that blog achieve far better marketing results that the ones that don't blog - attracting 55% more website visitors than non-blogging companies
A blog is where others really get to know you. A blog is also a great tool for industries that have a long sales cycle. It allows audiences to get to know your brand over time.
Your blog is your companies voice and what gives your company a personality.