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WHAT IS PODCASTING?

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A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers.

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Podcasting is an automatic mechanism whereby multimedia files are transferred from a server to a client. In general, these files contain audio or video, but also could be images, text, PDF, or any file type.

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An orange square with waves indicates that an RSS feed is present on a web page. Podcasts are often distributed through RSS.

 
The benefits of pod casting are plenty. Since it is already on the verge to fully mature it holds lot of benefits to its users. For instance, it is possible to be abreast of all the news with this technology. It has got many more benefits in store for it users .Read more to know more about the benefits of this versatile technology. This article covers
  • Pod casting
  • Most used pod casting applications
  • Benefits of Pod casting
The benefits of podcasting and video podcasting are numerous. As with any modern technology it has taken some time for podcasting to develop to its full potential when it comes to its uses in daily life except fro providing entertainment.

One of the practical applications is the possibility to be kept up to date with podcast news as soon as it goes public as a mobile podcasting device or computer can be fitted with software hat will automatically check for new news fees every so often.

The business world has also discovered podcasting and its many practical applications that can basically be applied to any product or type of business and with a bit of creativity, campaigns geared towards certain products can reach a wide audience in the podcasting world. There is such a thing as a podcasts directory to help podcasting users to find their way amongst lists and more lists of podcasting information and feeds and the possibilities are ever growing. Some of the most used podcasting applications are:

Customer Support

It is possible to find plenty of feeds in any business podcasting directory that will give you information on customer support. Tutorials for people in the professional world who want to learn how to deal with customers as well as customers themselves can listen to (and watch) podcasts dealing with this topic.Other than that many bigger businesses have now chosen to have a customer support podcast show available for customers to listen to, in which frequently asked questions about a certain service or product are asked and answered. Sometimes there is even the possibility to ring up with your questions, or email it, after which the reply to your problem will be given in the podcasting show.

Press Release

Press releases contain new information about a happening, a product design podcast or a new business situation that the world needs to know about, as quickly as possible. Publicity is the key to the success of many business ventures and spreading the word in as many ways as possible is all important. Podcasting has now been discovered as one of the ways with which a press release can be spread successfully. A feed for a press release can be added to an online directory, included with news feeds and can be put up on a business website for interested customers.

Product Development and Launch

In this case news and knowledge about a new product that is released on to the market is given in a podcast. This feed could be listed in a special podcasting directory for new products or can be passed on to users in shows.Emails with a link to a podcasting feed about a new product can be sent out to magazines and newspapers and will be put up in a special section of a business website to focus the users' attention on the new release.

This podcasting application is also used in the music industry. When a new track or album by a certain artist is released, a news item with a short biography and some additional information plus a snippet of the new album or track will be compiled into a podcast, for music industry professionals to listen to.

 
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