RSS What? What do they have to do with search engines and content?
RSS Feeds are technically “Really Simple Syndication” feeds that PUSH content you have developed to other places such as blogs, twitter and other aggregator websites who need to have LOTS of content.
As a small business you can use these feeds for a number of different things like auto-publishing from your blog to your Twitter account or posting to your Facebook page.
That's why as a small business, having a blog, Facebook or YouTube channel is so important. As you publish content on these social media channels which have an RSS feed, you never know who is going to pick it up and use it for SEO or to “plump” up THEIR content!