RSS FEEDS | BLOGS | SEARCH ENGINE OPTIMIZATION | NEWSLETTERS

RSS FEEDS
RSS is a format for syndicating news and the content of news-like sites, including major news sites like Wired, news-oriented community sites like Slashdot, and personal weblogs. But it's not just for news. Pretty much anything that can be broken down into discrete items can be syndicated via RSS: the "recent changes" page of a wiki, a changelog of CVS checkins, even the revision history of a book. Once information about each item is in RSS format, an RSS-aware program can check the feed for changes and react to the changes in an appropriate way.
RSS-aware programs called news aggregators are popular in the weblogging community. Many weblogs make content available in RSS. A news aggregator can help you keep up with all your favorite weblogs by checking their RSS feeds and displaying new items from each of them.RSS FEEDS. Contact us for a free consultation >

BLOGS
A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.
Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.

In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not. Blogs have reshaped the web, impacted politics, shaken up journalism, and enabled millions of people to have a voice and connect with others. Contact us for a free consultation >

SEARCH ENGINE OPTIMIZATION AND SUBMISSION
Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website. Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines. Contact us for a free consultation >

Initial Consultation & Keywords

Content Creation

After a list of keywords has been finalized for your website, it is passed along to our content writers. Using their training and experience, our writers will create original, unique content or revise your current site copy. Keywords will be placed in accordance with proper SEO densities while maintaining a professional copy style that is appropriate for site marketing and human readers, not just search engine “spiders.” We will contact you before getting started on your content to ensure that the essence of your website is not compromised.

Website Redevelopment

Our optimization engineers will redevelop your website to seamlessly integrate the optimized content and effectively communicate your keywords to search engines. All aspects of the website – including its architecture, meta tags, alt tags, graphic text, internal link structure and subpages – will be modified to be spider friendly and to ethically meet the keyword relevancy requirements of the search engines’ algorithms.

Link Development

The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:

• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites

Submission

After the optimization process is complete, we will submit your website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AlltheWeb, Google, AOL, iWon, Netscape, MSN, Lycos, Teoma, Ask and DMOZ (Open Directory). In addition to these submissions, we add fee-based directories such as Yahoo Directory, LookSmart and several other quality directories which will add to your link popularity. Lastly, if your website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.

EMAIL MARKETING
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Contact us for a free consultation >

With our Email Marketing Service, we will build an email campaign for you from start to finish. Whether you want us to do it on a one-time or ongoing basis, we will work with you to:

• Create a templates to include your logo and match your website or company colors
• Upload and format your content (text and images)

We will then schedule your email for distribution.

Email marketing (on the Internet) is popular with companies because:

• The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
• Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.
• It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
• It is easy to track.
• Advertisers can generate repeat business affordably and automatically
• Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them
• Over half of Internet users check or send email on a typical day.
• Messages can be automatically delivered.
• Green - email marketing is paper-free