Social media has never been so prevalent. Everywhere we turn, we see the constant reference to social media.
The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.
Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter.
Social media, on the other hand, is a two-way street that gives you the ability to communicate too. Not only do people get to know you and your business... but you get people to like you!
Our sister comapny Queen Bee Media helps you get connected with your clients through the use of social media.
Social media is where your customers live, work and play.
BLOGS! You’ve heard all about them. Every small business should consider a blog the central hub of their social media strategy. A blog is the cornerstone of an active online and social media presence for any business.
An effective blog should only be an area of your website where you publish fresh content regularly, which could easily be called your News section. We suggest focusing your energy on the quality of your content rather than the quantity of visitors.
Plus, search engines LOVE blogs! It helps with your rankings. Read more »
RSS What? What do they have to do with search engines and content?
RSS Feeds are technically “Really Simple Syndication” feeds that PUSH content you have developed to other places such as blogs, twitter and other aggregator websites who need to have LOTS of content.
As a small business you can use these feeds for a number of different things like auto-publishing from your blog to your Twitter account or posting to your Facebook page.
That's why as a small business, having a blog, Facebook or YouTube channel is so important. As you publish content on these social media channels which have an RSS feed, you never know who is going to pick it up and use it for SEO or to “plump” up THEIR content!
Social bookmarking is a way for people to save their favorite webpages online. By using social bookmarking online people can access their favorite bookmarks from any computer and share them with other people.
Bookmarks are usually stored with tags, single words that describe a page, making it easy for people to search for similar bookmarks or find bookmarks they have saved.
We are living in a social network explosion and everything and everybody has heard of Facebook and Twitter.
But did you know that these platforms such as Twitter have become a very important part of the social media mix? They allow for quick tracking, joining and engagement of your clients. These social media platforms is where your clients, live work and play! So why not be there with them?