Having a website is a must if you don’t want your business to be obsolete.
Running a company blog? Also a must if you want to access a larger market with personal touch.
Getting involved in social media? Yes, a must if you want to embrace the power of buzz!
For a small business, sometimes half the battle for success is exposure. If handled correctly, Social Media is an effective tool for generating awareness for your brand. You can use Social Media to promote content and knowledge expertise. Plus, Social Media provides many opportunities for networking.
With social media sites like Twitter, LinkedIn and Facebook at your disposal, networking has transformed from a tedious task performed at networking meetings and other physical events, to a joyous task that can be initiated online. Minutes spent on social networks each day can help you to network with those who have similar business interests, or who have a need for the product or service you offer. Online networking can be followed up with offline engagements if and when the need arises.